Projects

nameframe

NameFrame

www.nameframe.com

Nameframe is a company which produces frames with letters inside, those letters can have photos as the background.

And so, Nameframe.com is actually the online store that lets the users customize their own nameframes, selecting frame colors, the preferred name, the mat colors and in the end, the user can do this on his own.

LESSONS LEARNED

Nameframe was a great challenge for us at Crowd Interactive, since it was not a common project that represents database information by a web interface. For the nameframes to look exactly the same as if the client were present physically in the store, we needed to learn the process how the company produces them. Thus, we worked a lot with font types treatment as well as image dynamic creation and processing. A special mention is that we learned how Flex and Rails can interact, to produce a very fine result, if the coding skills are the right ones, that is. Since this was intended to be an online store, we also did the business side and were careful with the management of secure information, online payment methods and the orders themselves. We learned that not all the colors for letters are good for some background colors, and that what the people at NameFrame do, is a great job, but not an easy one to have!

How NameFrame Utilizes Crowd

Crowd Interactive built Nameframe.com from scratch and we were also responsible of putting the store live for the world to see. There were half a dozen developers involved in this process, mostly Ruby on Rails, but we also had a Flex developer, Graphic Designers, a Sys Admin and a Project Manager. We did this following Agile methodology, and we used Acunote for tracking our tasks.

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