Ratings and Comments Integration

Social commerce is not an upcoming new technology anymore; it’s a way of life for online consumers. Product ratings and reviews are a critical component of the buying decision for internet consumers in every industry today. It’s not just about ‘good reviews’ selling products anymore — it’s about the existence of review and comments features. A/B testing has been shown to increase purchase conversion rates by nearly 15%! (See BazaarVoice for this data). That means very tangible profit and revenue results.

Make your site stickier

Is the interaction on your site strictly one way today? If it is, that’s a big problem. The social evolution of the Web, known as Web 2.0, has made social interactions the rule rather than the exception. Doubt it? Take a look at all the mega sites on the web today, like FaceBook, Twitter, MySpace, and YouTube. They are built around interactions, in text, picture, or video form. Users expect this level of engage and two-dialogue wherever they go. If you provide it, they will stick around.

Allow users to sell your product for you

Product and customer reviews allow your users to be your product or services’ biggest advocate. On the web today, nothing is more reliable than the opinion of an unbiased third party. If you enable product ratings and customer reviews on your site, you will allow your users to share their honest opinions. It is this sort of ‘honest selling’ that drives the most conversion on the web today.

Create more content for SEO

If the term ’search engine optimization’ is not in your vocabulary today, it should be! Don’t worry, we can help you understand the ins and outs to getting the top ranking on Google searches that are relevant for your business. We can tell you know that one of the most important factors in getting a high search engine ranking is the quantity of content you have. Why not let your users write it for you?

Build credibility

Nothing is more credible than a site that stands behind their products enough to allow users to share their honest opinions about it with other users. Even if every comment is not raving praise for your products, this sort of community feel builds a huge amount of trust and goodwill with your users. They know that you care enough about them to let them express themselves. And you believe enough in your own site to allow users to be open and honest there.