User Generated Content (UGC) Integration
Crowd Interactive can enable user generated content, or UGC, on your site or application. User interaction on your site doesn’t have to stop at plain text comments! Bring a whole new world of content to your site by allowing users to add rich media to your site. This is user generated content, otherwise known as UGC. This can include photos, videos, and even audio clips. The power of user generated content is already proven to be sticky on megasites like YouTube and Facebook, and there is no reason you cannot put UGC to work for you!
Not all content has to be studio content: make user generated content work for you
Powerful UGC sites like YouTube have shown that the internet generation does not only limit themselves to high quality ’studio-made’ content. Short clips of audio and video are consumed actively by users around the world, and in many cases, are more sticky than regular television content. Allowing user generated content on your site empowers people to consume content the way they do everywhere else on the internet.
Put users to work for you through user generated content
The most exciting part about UGC is you don’t have to do any work to make it appear! Your users do all the work for you — free of charge. Not only do you get this exciting new content for your userbase to consume, you don’t have to worry about content planning, talent recruitment, or production. UGC takes the headache and cost out of the picture.
Use video in user generated content to show off your product
Video can be an exciting and engaging tool for a variety of different sites and communities. Sell fashion? Use UGC to allow your users to do their own runway walk to help push your product. Sell food? Use UGC to allow your users to show off what it really looks like and how good it tastes! Sell services? UGC lets clients to post video recommendations and testimonials, and show your prospects what a great provider you really are.
Use user generated content like photos to make the product real
UGC can be more powerful than standard marketing techniques. Users all know that ’studio photography’ can employ all sorts of tricks and gimmicks to make the product look way better than it really is. If you allow your users to upload their pictures of products, or themselves actively using your products — you add a whole new degree of realism to them buying experience. Put yourself in the shoes of a customer — what would you do if you saw users uploading pictures of themselves using products? That’s the power of UGC.
Rich media in user generated content increases engagement and stickiness
UGC with rich media is much easier to consume and digest than simple text — it allows your content to jump out at the user and engage them. It’s like a magazine — do you think people read every single article, or that they flip through the pictures? You can be guaranteed their behavior is the same on your site!
